Strategic Advisory for Businesses at Critical Inflection Points
98 Advisors works with founders and business owners through acquisitions, sales processes, and strategic transactions — with a hands-on, high-conviction approach.
A boutique advisory firm that works closely with founders and business owners navigating complex strategic decisions.
We advise on sales processes, acquisitions, capital structure decisions, and strategic transactions — providing the rigor and sophistication of institutional advisory with the attentiveness and alignment of a trusted partner.
How We Help
Sell-Side Advisory
Guiding founders through the strategic and operational complexities of a sale process — from preparation and positioning to managing buyer engagement and closing.
Buy-Side Advisory
Supporting companies pursuing acquisitions with target identification, strategic evaluation, deal structuring guidance, and transaction process management.
Capital Advisory
Advising on capital structure decisions and helping companies prepare for financing discussions — evaluating options and positioning the business effectively.
Strategic & Transaction Advisory
Providing senior-level counsel on complex business decisions, partnership structures, and transactions that shape a company’s trajectory.
Select Situations
We engage with business owners at moments that matter — when the decisions are significant, the stakes are real, and the right guidance can change the outcome.
Acquisition Readiness Audit
Not every business is ready for a transaction — and the best time to find out isn't during the process. Our Acquisition Readiness Audit helps founders understand where they stand and what to address before going to market.
Strategic Readiness
Financial Readiness
Structural Readiness
The Audit delivers a clear, candid assessment across three dimensions — highlighting strengths, identifying gaps, and providing a prioritized action plan to maximize readiness and value.
Why 98 Advisors
Founder-Oriented
We understand the difference between advising an institution and advising someone who built a business. Our work starts from the founder’s perspective.
Transaction Sophistication
Rigorous process. Institutional-quality work product. Without the overhead, hierarchy, or misaligned incentives of a large bank.
Senior Involvement
No hand-offs to junior teams. The people you hire are the people doing the work.
Selective & Discreet
We work with a small number of clients at any time, ensuring each engagement receives the depth of attention it deserves.
How We Work
We work through retained advisory relationships — structured to keep us deeply engaged while aligning incentives around outcomes.
Our engagements typically involve a monthly advisory retainer combined with transaction-based success economics tied to completed strategic transactions where applicable. This structure reflects the seriousness of the work and ensures sustained, senior-level attention throughout the engagement.
$10,000 – $15,000
per month
3% – 5%
tied to completed transactions
Engagement terms are tailored to the scope and nature of each advisory relationship.
Considering a Sale, Acquisition, or Strategic Transaction?
Schedule a confidential conversation to discuss your situation.